Whether you’re wanting to create organic keyword content or invest in pay-per-click (PPC) advertising, knowing these keywords is the first step. Google also offers tools that help identify keywords and how they relate to Google page rank. DemandJump’s platform includes a keyword research tool that gives you deep insights into your keyword performance, keyword gaps, and which keyword opportunities will yield the best results. There are many resources available for conducting keyword research.

Ranking for the most competitive keywords is possible. The trick to competitive keyword research is to find the balance between the most competitive keywords and less competitive keywords that still have a positive impact increasing traffic, visibility, and even quality score. But that’s because they work and are effective. These most popular, highly sought-after keywords will be those that are most expensive in pay-per-click (PPC) bidding. The most highly competitive keywords will be those that everyone is trying to improve their Google page rank on. There’s a complex challenge for companies looking to improve their SEO keyword ranking status. You also gain valuable insights into consumer behavior, gaining a clearer understanding of the questions and terms potential customers are asking when they search for information. It’s also a way to learn from others’ experience in SEO keyword ranking. Keyword value can vary greatly, depending on the keyword’s popularity and competition within your industry.Ĭompetitive keyword research is a process that allows you to uncover new opportunities to draw customers to your site. Keyword competition is a measure of how hard it is to improve your page rank based on a particular keyword. You need to understand how competitive a keyword is within your industry and among your competitors. When designing your keyword ranking strategy it’s important not to do so in a vacuum. The keywords you focus on are not only the most important piece of your SEO strategy, but also your content strategy and paid marketing strategy. Keywords and keyword selection are the foundation of your SEO strategy.

Keyword competition research